BRAKE - Road Safety Week 2025 - Safe Vehicles, Save Lives

Hello Resident.

The Kent and Medway Safer Roads Partnership is supporting Brake Road Safety Week (16 – 22 November). 

This year’s theme is safe vehicles - this infographic will provide you with information about the latest vehicle technology and key road safety messages.

Including 

• eCall / SOS System
• Your vehicle's safety starts with you TRIP resources - National Highways
• Seasonal safety reminder - Stopping distances/speed
• Advance rider assistance systems (ARAS)
• Have you heard of ADAS?
• Smart safety systems
• Seasonal safety reminder - Lights.

Safe vehicles save lives!

Every year, more than 1,700 people die on UK roads. Another 30,000 receive serious, life-changing injuries.

This Road Safety Week, we want to make sure that every time we get in a vehicle we are as safe as possible, whoever we are and however we travel.

Because safe vehicles save lives!

What is a safe vehicle?

Safe vehicles are designed to prevent road crashes and protect people inside and outside the vehicle if a crash does happen

Safe vehicles...

• Prevent crashes - Automated driver assistance systems keep vehicles in the right lane and below speed limits, detect hazards and brake in an emergency.

• Protect people inside and outside the vehicle - Seatbelts, airbags and ‘forgiving’ vehicle parts protect people inside and outside the vehicle in a crash. Vehicles must pass stringent crash tests.

• Manage driver safety - Vehicle technology detects unsafe driving behaviour (e.g. due to tiredness).

• Are roadworthy - Vehicles are maintained to the highest standards and drivers carry out checks before every journey.

• Record crashes - Event data recorders record what happens in a crash and notify emergency services immediately.

Safe vehicles are an important part of the safe systems approach to road safety – a shared approach to prevent death and serious injury from road crashes.